Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. It is one of the leading causes of death amongst women in Bangladesh. If detected early, 90 percent of breast cancer patients have the possibility to recover with proper and complete treatment.

Apex strongly believes no woman should die of breast cancer and to curb this dreadful disease with the goal to drive awareness on early detection through a self-check process, Nino Rossi from the House of Apex launched the “Rukhe Dao Breast Cancer campaign” to help identify the symptoms of breast cancer for Breast Cancer Awareness Month.

With this campaign, we successfully managed to break taboos and spark conversations regarding breast cancer. The campaign won the highest number of Gold Awards and a total of 8 Awards at Digital Marketing Awards 2021 hosted by the Bangladesh Brand Forum. The “Self-Check App” received an astounding response from the mass with over 12,000 registration among whom 2,500+ successfully detected breast cancer symptoms and 650+ contacted Ahsania Hospital for doctor appointments. In addition, the campaign video crossed 2M views and 900K engagement from the audience on social media. Our gratitude goes out to all our beloved fans for their unwavering support

Most importantly, our fight against breast cancer starts at home. We continue to stand in solidarity to spread awareness, strength, and courage. Together, we hope to make greater strides against breast cancer.